Amazon Sells Own E-book reader: The kindle

"Amazon.com Inc. is ...... introducing its own e-book reader with free wireless connectivity....
Amazon Chief Executive Jeff Bezos said the online retailer spent three years developing the Kindle reader, which the company is selling online for $399.Rather than try to "outbook" the bound book, Bezos said, Amazon designed Kindle with the e-book's strengths in mind.
It is thinner than most paperbacks and weighs 10.3 ounces. Yet it can hold some 200 books, along with newspapers, magazines and an entire dictionary.
Readers can buy and download books directly to the Kindle -- without a PC -- ....
The Kindle screen takes a similar approach and has no backlight to reduce battery use and eyestrain. Bezos said Amazon decided to make its own device so it could seamlessly build a service around it.
Best sellers and new releases will typically go for $9.99."

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